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Marketing Case Studies

Proven multi-channel marketing campaigns, search engine optimization (SEO) sprints, paid search strategies, and ROI-driven compounding growth.

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Portal Sphere - SEM Campaign
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Search Engine Marketing

Portal Sphere - SEM Campaign

Built targeted paid search campaigns with refined keyword match types, backed by a multi-touch attribution model that tracks conversions across the full funnel.

Google Ads|Search Engine Marketing Strategy|Attribution Tuning|PPC|Digital Marketing
Artista - Luxury SEM Strategy
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Search Engine Marketing

Artista - Luxury SEM Strategy

Structured Google search and display campaigns for a luxury window treatment retailer, lifting online order volume through tighter targeting and tested creative.

Google Ads|PPC Campaign|Conversion Optimization|A/B Testing|Luxury Retail
Block DB - Crypto Paid Search
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Search Engine Marketing

Block DB - Crypto Paid Search

Scaled SEM lead generation for a crypto platform using automated smart bidding, paired with conversion tracking built to hold up under high traffic volume.

Paid Search|Smart Bidding|Telemetry Setup|Google Ads|Crypto Marketing
Metblinds - Home Solutions PPC
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Search Engine Marketing

Metblinds - Home Solutions PPC

Deployed smart bidding strategies and localized landing pages to capture high-intent search queries for custom blind designs and window solutions.

Smart Bidding|PPC Strategy|Local Targeting|Lead Gen|Home Improvement
Growth Maze - Wellness PPC Campaign
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Search Engine Marketing

Growth Maze - Wellness PPC Campaign

Designed high-conversion landing pages and search campaigns for wellness brands, with cost-per-click optimization tuned to each brand's margin and goals.

PPC Strategy|Attribution Dashboards|Lander A/B Testing|Wellness|Google Ads
Haven - Premium Lifestyle SEM
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Search Engine Marketing

Haven - Premium Lifestyle SEM

Wrote premium lifestyle ad copy and built attribution dashboards for a high-end blackout window shade brand, targeting a market that expects the campaign to look as premium as the product.

Search Engine Marketing Strategy|Attribution Dashboards|Google Analytics|Luxury Branding|PPC
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Amanda Ferguson

Amanda Ferguson

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